Every Mind Matters

Public Health England has launched its first mental health campaign, Every Mind Matters, as a regional pilot in the East and West Midlands.

The Every Mind Matters campaign aims to improve our understanding of mental health and highlight that looking after mental health is as important as looking after physical health. And, as with our bodies, there is always something we can do to look after our minds. The campaign encourages adults to be more aware of their own mental health and of others by providing them with information and resources for eight of the most commonly reported issues with mental health: stress, anxiety, trouble sleeping, low mood, panic, social anxiety, trauma and obsessions and compulsions.

A newly curated free, NHS approved resource ‘Every Mind Matters Guide’, is now available on the PHE One You Website. The guide provides expert-led introductions on the most common mental health problems and introduces ‘how-to’ exercises to improve mental wellbeing. 

It is being promoted to adults across the Midlands with new TV, radio and online adverts; and is being supported by a range of public sector, charity and commercial partners.

To learn more about how to look after your mental health, visit the Every Mind Matters website.


It is being promoted to adults across the Midlands with new TV, radio and online adverts